How to Build a Real Estate Business in Marbella from Scratch – Lessons from Alfredo Bloy-Dawson

Starting from Nothing: Alfredo's Journey to Real Estate Success in Marbella

Dreaming of building a real estate business in Marbella? Alfredo Bloy-Dawson, now one of the most respected real estate professionals on the Costa del Sol, started his journey with no money, no contacts, and limited local knowledge. In this episode of the Nusun Network podcast, Alfredo shares how he went from struggling newcomer to thriving real estate entrepreneur — and the lessons international buyers and investors can take from his story.

Discover Alfredo's full story, strategies, and insights in this inspiring conversation.

Who Is Alfredo Bloy-Dawson?

Originally from Venezuela, Alfredo moved to Spain with a vision but very few resources. Armed with persistence and a passion for property, he began knocking on doors — literally — to build his career. Today, he’s the founder of his own successful real estate business in Marbella, specialising in helping international clients navigate property transactions across the Costa del Sol.

Key Takeaways from Alfredo’s Real Estate Journey

1. Start Where You Are — Use What You Have

When Alfredo arrived in Marbella, he had zero industry experience in Spain. What he did have was drive. He started visiting developments, asking questions, and forming relationships with developers. This grassroots effort allowed him to learn fast and build trust — the foundation of his business today.

2. Build Relationships with Developers and Partners

One of the biggest turning points for Alfredo was connecting with developers directly. By understanding their inventory and goals, he positioned himself as a valuable partner. For buyers, this means he has insider knowledge and access to exclusive listings that many agents don’t.

3. Create Your Own Brand

Instead of working under a larger agency, Alfredo chose to build his own personal brand. He focused on content, transparency, and client trust — a strategy that led to referrals and long-term clients. His story proves that even without a big name behind you, success is possible with the right values and consistency.

Advice for International Property Buyers

Alfredo has a few important tips for foreigners looking to buy property in Marbella or anywhere along the Costa del Sol:

• Partner with a trustworthy agent: Someone who understands the market, speaks your language, and can explain the full buying process is essential.
• Do your homework: Ask questions, learn about legal requirements (like NIE numbers), and make sure the property is legally compliant.
• Be clear on your goals: Are you buying for lifestyle, investment, or both? This will affect the areas and types of properties you should consider.

Why Marbella Is Still a Top Choice for Property Buyers

As Alfredo explains, Marbella continues to attract a mix of investors, retirees, remote workers, and families from around the globe. Why?

• Sunshine and safety: 320+ days of sunshine and low crime rates.
• International community: Buyers from Sweden, the UK, the Netherlands, Germany, the U.S., and Canada are very active.
• Modern infrastructure: International schools, world-class healthcare, luxury developments.
• High rental demand: A hot market for short- and long-term rentals.

Alfredo’s Message to Future Real Estate Entrepreneurs

“You don't need to have it all figured out,” Alfredo says. “But you do need to be consistent, honest, and willing to work.” His advice applies whether you’re looking to build your own agency or simply invest in Spanish property: do your due diligence, stay informed, and partner with people who genuinely want to help you succeed.